Erica Simpson, Head of Capital Markets Marketing at Capital One, and Michael Marinello, Managing Director and Global Head of Communications, Payments and Analyst Relations at J.P. Morgan Payments, join Vested CEO & Co-Founder Binna Kim to explore the evolving approach to marcomms planning in 2026. The conversation focuses on building flexibility into planning processes amid economic uncertainty, technological change, and shifting organizational expectations.

Panelists shared strategies for balancing short-term performance with long-term brand building, allocating resources effectively, and driving measurable outcomes while maintaining strategic alignment. They discussed how team structures and operating models are adapting to new pressures, and how leaders can position marketing and communications as strategic growth partners. Audience engagement highlighted common challenges — from budget constraints to executive buy-in — and offered practical insights for navigating them.

Recorded live at the Financial Narrative Fall Forum, November 18, 2025.